In DMI Consulting's quest for a visionary partner to steer their new branding endeavor, we took the helm. Our journey commenced by crafting mood boards and delineating specific brand directives that would serve as the cornerstones for our identity conceptualization and web design exploration. The culmination of our efforts materialized as a dynamic logo design, one that seamlessly adapts to various sub-brands within the DMI umbrella while upholding the core essence of the main brand. Complementing this innovation, we meticulously crafted a visually captivating responsive website that harmoniously aligned with the initial brand guidelines we had meticulously established.