camry

sound

experience

camry

sound

experience

camry

sound

experience

INTERACTION AND SOUND DESIGN, ux/UI DESIGN.

client TOYOTA

INTERACTION AND SOUND DESIGN, ux/UI DESIGN.

client TOYOTA

INTERACTION AND SOUND DESIGN, ux/UI DESIGN.

client TOYOTA

CHALLENGE

Our mission revolved around immersing oneself in the new Camry's test drive experience, all without actually being behind the wheel. Faced with this distinctive challenge, we intuited the necessity for a departure from the conventional. Our client was fervently advocating for innovative technology and a substantial level of interactivity, a domain where our expertise naturally shines.In response, we invited users to take a seat, don headphones, and embark on an entirely immersive sonic voyage. Through skillful integration of interactivity, we harnessed the capabilities of smartphone sensors. Users could engage in a symphony of actions, tilting their phones forward to trigger a resonating engine roar, simulating acceleration. Tilt movements guided the virtual parking of the vehicle, with every swipe bringing to life the tactile sensation of leather seats.The sensory experience extended to operating the panoramic sunroof, a window into the world of sound isolation and audio immersion. This symphony of sensations amounted to a genuine test drive, sans the physical drive itself. Complementing this interactive extravaganza was the development of an experiential website. With a full-screen video at its core, this digital canvas allowed users to witness the Camry's graceful movements in slow-motion, dotted with interactive hotspots for a truly engaging exploration.


CHALLENGE

Our mission revolved around immersing oneself in the new Camry's test drive experience, all without actually being behind the wheel. Faced with this distinctive challenge, we intuited the necessity for a departure from the conventional. Our client was fervently advocating for innovative technology and a substantial level of interactivity, a domain where our expertise naturally shines.In response, we invited users to take a seat, don headphones, and embark on an entirely immersive sonic voyage. Through skillful integration of interactivity, we harnessed the capabilities of smartphone sensors. Users could engage in a symphony of actions, tilting their phones forward to trigger a resonating engine roar, simulating acceleration. Tilt movements guided the virtual parking of the vehicle, with every swipe bringing to life the tactile sensation of leather seats.The sensory experience extended to operating the panoramic sunroof, a window into the world of sound isolation and audio immersion. This symphony of sensations amounted to a genuine test drive, sans the physical drive itself. Complementing this interactive extravaganza was the development of an experiential website. With a full-screen video at its core, this digital canvas allowed users to witness the Camry's graceful movements in slow-motion, dotted with interactive hotspots for a truly engaging exploration.


CHALLENGE

Our mission revolved around immersing oneself in the new Camry's test drive experience, all without actually being behind the wheel. Faced with this distinctive challenge, we intuited the necessity for a departure from the conventional. Our client was fervently advocating for innovative technology and a substantial level of interactivity, a domain where our expertise naturally shines.In response, we invited users to take a seat, don headphones, and embark on an entirely immersive sonic voyage. Through skillful integration of interactivity, we harnessed the capabilities of smartphone sensors. Users could engage in a symphony of actions, tilting their phones forward to trigger a resonating engine roar, simulating acceleration. Tilt movements guided the virtual parking of the vehicle, with every swipe bringing to life the tactile sensation of leather seats.The sensory experience extended to operating the panoramic sunroof, a window into the world of sound isolation and audio immersion. This symphony of sensations amounted to a genuine test drive, sans the physical drive itself. Complementing this interactive extravaganza was the development of an experiential website. With a full-screen video at its core, this digital canvas allowed users to witness the Camry's graceful movements in slow-motion, dotted with interactive hotspots for a truly engaging exploration.


LA

STGO

A passion for all things digital

© Copyright 2022, Sergio Bahamondes

LA

STGO

A passion for all things digital

© Copyright 2022, Sergio Bahamondes

LA

STGO

A passion for all things digital

© Copyright 2022, Sergio Bahamondes